This year, Grey turned 100 years old.
For the Centennial celebrations, the brief for the visual identity of the network was opened for all the 145 Grey offices in the world.
The company is turning 100 years of famous effective ideas, so we decided to go to the core of our business: our people´s minds.

Our idea for the centennial logo was to scan and analyze the brains waves of all Grey´s employees all over the world, these data was put in a sophisticated software that turned it into living art.

So, for the first time in the hundred years of the company, we could see how our people´s ideas looks like in real time, in their brains.   

In the last four years 482 women has been killed by their partners. In most cases a chilling pattern appears: Perpetrators apologize with sweet loving messages.

The brief was to do a big action that shows women that is absolutely dangerous to give a second chance to an abuser. The main objective was to start the conversation about this problem and to explain people that behind beautiful words there´s sometimes ugly intentions.

Vida Mujer invited Diego Dibos, the most important romantic songwriter of Peru, to participate in this idea. We gave him an apologize letter written by a man before he killed her wife and Diego created a beautiful romantic song that was a word by word transcription of the letter. It was launched as his new single in the radios, concerts but most importantly in his social media account where he have thousands of fans. When the song became famous and was shared by a lot of people he used all his social media to create a big bang. He told the truth about the song to society and started a nationwide discussion that became huge in the country.

The international UV radiation index brands 11 as extreme. Perú has reached 20, being the country with the highest UV radiation in the world. This leads to more than 800 skin cancer deaths every year. Young Peruvians are unaware of this. But they do care about their skins, the virtual ones. Almost a third of Peruvians are gamers, and they spend 15 times more on video game cosmetics than they do on sunscreen. So, we found a way around Fortnite’s strict regulations on their most valuable asset and created a map that simulated Perú’s UV radiation affecting and burning players' skins. This map is now available for more than 230 MM players around the world to generate awareness among the youth.

An ancient technology used by our ancestors is brought back life to solve today’s imminent water crisis. Cusqueña, inspired in the past to make a better future, pays tribute to Peruvians origins and recovers a water sowing technique to bring water to remote communities.

Cusqueña is a Peruvian beer brand in a quest to reignite national pride for its origins and heritage by stating that what we thought as our past is quite alive and thriving now. A new version of Peruvian premiumness to conquer the world through its flavors and culture. A brand building exercise throught years of constant work that translates into significant sales growth, earned several effectiveness awards and puts Cusqueña in the creative spotlight once more.

Martín Vizcarra, President of Perú, and all his chamber of ministers signed their promises for the environment over the very thing we are pushing against: Plastic Bags, collected from the sea, that will last for hundreds of years.

These Plastic Promises traveled with the Peruvian Environment Ministry delegation to Madrid, where they were presented by the Peruvian Minister of Environment, Fabiola Muñoz on the most important environmental convention on the planet: COP25.

The world´s most important environmental leaders were invited to join the campaign and show their own commitment. The bags were signed by leaders such as Carolina Schmidt, COP25 President; Rattan Lal, Nobel Peace Prize; Michelle Bachelet, UN High Commissioner for Human Rights; and Patricia Espinosa, Executive Secretary of the UN Framework Convention on Climate Change, among many others.

Cervical cancer kills 7 Peruvian women every single day even though over 90% of early detected cases can be cured. This happens because of several ideological and social barriers that stand between them and an optimal medical treatment. People on rural communities are even more vulnerable to this dire situation.

To generate awareness and assess these problems, we used an ancestral iconic piece of clothing worn by Peruvian women: The Pollera. A Multilayered skirt that is usually embroidered with floral patterns. Creating images inspired by Peruvian craftsmen, we turned these skirts into canvases to depict the many layers that prevent women to get proper medical care. Lack of knowledge, distance, sexism and shame where portraited on different sheets of these skirts. We used these skirts to illustrate a powerful spot that shows how these layers should be raised so women can finally defeat this illness. We aired the spot on 8M, the empowering message was soon adopted among feminist groups and shared several times on social media, even by opinion leaders and celebrities. Then the skirts started touring open radio and tv shows and were also worn and presented on public folk music performances, increasing its reach significantly.

Our files, photos and entire lives are backed-up in the cloud. But the cloud is not this white, clean, ethereal place à la '2001 A Space Odyssey' some would have us believe. 

It's a data farm that can take more energy to run than a medium-size town. 

As we accumulate more and more terabytes of useless data, data centers around the world keep expanding, using more than 30 billions watts to run, equivalent to the output of 30 nuclear plants. The Big Data Takedown is a movement designed to destroy data on a massive, global scale. 

Welcome to #BigDataTakedown

A Film by Tottus Supermarkets.

For Mother´s Day, Tottus decided to celebrate the amazing knowledge that only mothers have. 

Peru is one of the most seismical active areas in the world.

Life Signal is an app that works when nothing else does.

When earthquakes strike, cellular antennas are destroyed and communications disrupted. In the ensuing chaos, the inability to locate relatives and loved ones is the cause of panic.

Life Signal is simple. Select an inner circle of family members and closest people. Create a ‘Safe Group.’ The app works in the background, synching all members’ coordinates through the cloud every six minutes and safely storing them in each of their phones.

When a natural disaster occurs and communications are disrupted, the latest recorded position of all group members is displayed on each of their devices. Because this data was updated on their phones moments before the earthquake, it is accessible without a data connection.

Life Signal also pinpoints the optimal assembly point from a list of evacuation sites approved by the Disaster Relief Agency in a process that is identically replicated in each of the devices, allowing for all members to be directed to the same location even though communication between them is impossible. This avoids the kind rushed decisions that cost lives. 

A Film by Falabella Department Store.

Violence and discrimination against women is on the rise in Peru.

That´s why Falabella decided to take action to fight against gender inequality and make a brand statement. 

In times marked by selfishness and individuality, the insurance company, MassMutual, wanted to proof that there is still people willing to lend a hand and help. Among hundreds of stories across the US soil, we selected these unsung heroes to inspire people to live mutual.

In peru, domestic violence is on the rise. In the last 4 years, 482 women were killed by their partners. In every case, a chilling pattern appears: The perpetrators apologize with sweet loving messages.This allows them to avoid prosecution and go back to the women they abused. To put an end to this pattern, we published a love book.

“Don´t die for me” is a book written by men who terribly abused their partners. The first part of the book is a compilation of real letters and messages of love. At the end of this section, the book invites you to turn it around and find how each of these stories ends. Finally, it gives you a shocking message: Don´t become another page in this book.

Nobel prize, Mario Vargas Llosa, wrote the prologue and copies of the book were sent to personalities and opinion leaders.

We also launch an online book that went viral in just a few hours.

www.notemueraspormi.com

This online book was shared more than a million times in less than a week. Don't die for me was everywhere, even in amazon raising funds for the organization.

Over 40.000 empty seats are flying every day around the World, it mean over €1.000 millions of waste money for the airlines.

Companies made up the “Last Minute Flights”, a special price to fill in those planes in the last 24 hours before the take off.

But there is an issue, if you are not planning to travel; you are not looking for flights.

The brief was to give Embarcate´s travel agency costumers access to that offers in a fresh way that create in them the need to travel.

Embarcate created a unique tech device. A fridge magnet that works with Bluetooth and Wifi to research the data from travel websites around the world to give costumers access to last minute flight offers to their favorite destinations.

We gave our costumers the device as a present for their houses and they started to use it immediately.

A Film by Falabella Department Stores for the sponsorship for The Teleton.

A little kid train himself with a lot of effort to help his sister that have a walking disability. 

Previous work and some stuff we made just for fun.