Celso
Creative Director | Art Director | Copywritter
Geek, nerd, bookworm, gamer, marvel zombie, once, otaku, fanboy, you name it. If it looks good, sounds interesting, has a story to be told or it’s just fun and can be played, I’m in. Curious by nature and always looking for the next challenge ahead.
I started working as an Art Director in TBWA in 2006. After three years I joined BBDO and then, in 2013, I was signed by Circus Grey. After five years I went to New York to work at Johannes Leonardo. I came back to Peru due to personal issues, and I was hired again by Circus Grey. After that I was signed as General Creative Director by Publicis Worldwide for about three years and recently I accepted a new challege as Creative Director at Havas Perú. I have created campaigns for clients such as MassMutual, VW, Revlon, Adidas, Corona, Cusqueña, Unacem, P&G, Vida Mujer, Actionearth, Gloria, Tottus, San Fernando, BCP, El Comercio, Claro, Ambrosoli, among others.
Even though I originally studied art and my first jobs where related to art direction, I have always had copywritting skills that I’ve developed over the years. Much of the work in my portfolio was not only managed by me on the visual edge, but also written by myself. Beside the search for creative greatness, I also have a strategic appproach to the brands and projects at hand, having a special concern about the results and the effectiveness of the campaigns that is noticible on the pieces displayed. My work has been awarded on Effie, Apap, El ojo de Iberoamerica and Cannes Lions.