A campaign for Downy. 

Bringing back to life your dying favorite t-shirt.

Fact:

We all have a favorite t-shirt, but the thing is at some point it will give up on you and that is the day your t-shirt become your pajama and finally been turn into rag, losing it for ever. 

Idea:

The Downy t-shirt Reanimator Program brings back to life people’s dying favorites t-shirts, making a perfect clone and giving them back to their owners with a bottle of Downy to ensure a long and happy life.

1 If You have an almost dying t-shirt, share it with us. 

2 Our fabric experts will measure it, analyze it and make a perfect clone. 

3 You will receive your old new t-shirt next to a bottle of Downy.